Housebets
Feature SpecOCB-01

On-Chain Bonus

A direct-to-user acquisition system that replaces ad-platform spend by analysing a user's on-chain history and offering them a personalised deposit bonus of up to $25,000.

Max Bonus

$25,000

Test Deposit

$10

Turnover

Categories

4

What is the On-Chain Bonus?

The On-Chain Bonus is a personalised acquisition mechanic that reads a user's wallet history to determine their "degen score" — a measure of their on-chain activity across crypto casinos, prediction markets, perps trading, and DEX usage. Based on this score, the user is offered a tiered deposit bonus. The system is designed to target KOLs and high-value crypto-native users who would otherwise be unreachable via traditional ad spend.

Key Differentiator

No wallet connection is required at the scan stage. The system reads public on-chain data from the address alone. Ownership is only proven at the deposit step, keeping friction minimal at the top of the funnel.

OCB-02

9-Step User Flow

The complete end-to-end journey from wallet scan to VIP CRM entry.

1

Wallet Scan

No connect required

User pastes their wallet address — no wallet connection required. The system reads on-chain history directly from the address provided. Exchange wallets are excluded; only self-custodied wallets qualify.

2

Score Check

4 categories scored

The system scores the wallet across all four activity categories and assigns the user a level within each. The bonus is determined by the highest level achieved across any single category.

3

Bonus Offer

Up to $25,000

The user is shown the highest bonus they qualify for, based on their best level across all categories. Bonus range: up to $25,000. Label the bonus "Free Money" — hero image reads "FREE MONEY". Messaging: "No Strings Attached."

4

Test Deposit — Wallet Verification

$10 test deposit

User makes a small test deposit — currently $10 (configurable) — to prove they control the wallet. Optional at this stage: share on X (Twitter) for a boost of +10% to +200% on the bonus offer.

5

Send from the Winning Wallet

Ownership proof

The test deposit must be sent from the same wallet that was scored. This is the ownership proof mechanism — it ties the on-chain identity to the Housebets account.

6

Bonus Granted

Auto-granted on-chain

Once the on-chain transaction is confirmed, the system grants the bonus to the user's account automatically. No manual review required for standard tiers.

7

Turnover Set

5× turnover

Turnover requirement is applied: on (Deposit + Bonus). This value is configurable. Display the old 35× rate with a red strikethrough to emphasise the new rate. Messaging: "Free Money — No Strings Attached."

8

X Bot Card

Viral loop

If the user opted into the Twitter/X boost, a bot automatically tags a reward card onto their X post. The card displays their category, level, and bonus amount. This drives viral discovery — other users see the card and check their own score.

9

VIP CRM Trigger

VIP auto-entry

After the bonus is granted, the system checks the bonus size. If the user qualifies above a defined threshold, they are immediately entered into a VIP CRM flow offering personal account management, priority support, and tailored retention offers.

OCB-03

Scoring System

The user's bonus is determined by their highest level across all four categories. Exchange wallets are excluded.

Crypto Casino

25 levels

Deposits to competitor casinos — Stake, Rollbit, Shuffle, and others. The most granular tier system with 25 levels.

StakeRollbitShuffleBC.Game

Polymarket

15 levels

Prediction market activity on Polymarket. Measures volume and frequency of on-chain prediction market participation.

Polymarket

Perps Trading

15 levels

Perpetual futures trading volume across major on-chain perps platforms.

GMXdYdXHyperliquid

DEX Usage

15 levels

Decentralised exchange activity — swap volume and frequency across major DEXes.

UniswapCurve1inch
Category Summary
CategoryLevelsWhat is Measured
Crypto Casino25Deposits to competitor casinos — Stake, Rollbit, Shuffle, and others. The most granular tier system with 25 levels.
Polymarket15Prediction market activity on Polymarket. Measures volume and frequency of on-chain prediction market participation.
Perps Trading15Perpetual futures trading volume across major on-chain perps platforms.
DEX Usage15Decentralised exchange activity — swap volume and frequency across major DEXes.

Scoring rule: The user qualifies for the bonus corresponding to their highest achieved level across all categories — not an average.

OCB-04

Bonus Modal — UI Rules

Strict copy and layout rules for the bonus offer modal. Non-negotiable for brand consistency.

Copy Rules

Hero label
"FREE MONEY"

ALL CAPS

Subheading
"No Strings Attached."

Required

Deposit label
"Deposit Required"

Field label

Deposit value
$1

UI display (actual: $10 on-chain)

Turnover Display

35×

Display the old 35× rate with a red strikethrough alongside the new 5× rate. Calculated on (Deposit + Bonus). Value is configurable.

Twitter / X Boost Buttons

Both buttons on a single line. Primary is large; skip is small and secondary.

Boost range: +10% to +200% on the bonus offer.

OCB-05

Reward Card — API Response Fields

The platform API must return these fields to render the shareable X/Twitter reward card.

API Response Schema7 fields
rewarded_usd
numberREWARDED

Bonus amount awarded to the user in USD.

Example:12500
deposits_found_usd
numberDEPOSITS FOUND

Total on-chain deposits detected across competitor casinos in USD.

Example:48200
traded_on_chain_usd
numberTRADED ON CHAIN

Total on-chain trading volume detected (perps + DEX combined) in USD.

Example:1240000
badge_position
stringYOUR BADGE

User's badge rank within the level cohort. Format: position of total.

Example:"2 of 5K"
keys
numberKEYS

Platform keys/points balance associated with the user account.

Example:340
level_name
stringLEVEL NAME

The named level tier achieved. Drives the character/avatar shown on the reward card.

Example:"Crowned Whale"
username
stringUSERNAME

User's X/Twitter handle for attribution on the reward card footer.

Example:"@Ali203"

Level character image: The card also displays a level character image (e.g. the crowned whale) that corresponds to the user's level tier. Each level should have a distinct character/avatar asset. The level_name field drives which character is rendered.

OCB-06

VIP CRM Trigger

After the bonus is granted at Step 6, the system evaluates whether the user qualifies for immediate VIP CRM entry.

Trigger Condition

After bonus grant, the system checks the bonus size against a defined threshold (configurable). If the user qualifies above this threshold, they are immediately entered into the VIP CRM flow.

VIP Flow Includes

  • Personal account management
  • Priority support access
  • Tailored retention offers
  • White-glove onboarding

VIP Tier Ladder

Bronze
Silver
Gold
Platinum
Pearl
Onyx
Diamond
Palladium
Castle

Elite layers above standard tiers: Castle Pass · Platinum Keys · HRH-style treatment for ultra-high-value players.

OCB-07

CRM Voice & Tone

All CRM communications related to the On-Chain Bonus must adhere to the Housebets brand voice.

Brand Voice Pillars

Reward alignment

Speak to the player's edge; make rewards feel earned and meaningful

Transparency / trust

On-chain proof, visible economics, provably fair framing

Premium VIP identity

Exclusive, high-limit, prestige language — never cheap or mass-market

Crypto-native

Wallet-aware, chain-native, built for crypto users not legacy casino users

Tone by Segment
New depositorWarm, confident, educational
Active mid-tierDirect, reward-focused, peer-level
VIP / CastleExclusive, personal, relationship-first
Lapsed (7–30 days)Honest, no-pressure, value-led
Below-EV / lossbackEmpathetic, fair, trust-building

Brand Anti-Patterns

Housebets must never feel like:

A generic white-label casinoJust another rakeback siteA copy of StakeA pure exchange productScammy or gimmicky
Housebets
On-Chain Bonus v1.0
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